"I humbly recognize and share both your concern and your disappointment in how the company has performed and how that has affected your investment in Starbucks," Schultz told investors. "I promise you this will not stand."
So spake Howard Schultz at the annual shareholder meeting. Then he announced the solution: Starbucks is buying Clover, a Ballard company that makes coffee machines. And maybe start serving energy drinks.
Not enough. Schultz--like Bush--doesn't seem to understand that he has squandered his goodwill, that no amount of fair-trade, shade-grown coffee is going to bring harmony to the espresso battlefield, no amount of shiny new hardware is going to win back the loyalty of stockholders.
And did you have to sell the Sonics out from under us?
Schultz--like Bush--seems to suffer from hubris, from a sense of entitlement that victory should be his because he has the best narrative. So what happened?
"You have an economy that is really in a tailspin," Schultz admits.
But the small pleasurs of a latte were supposed to be the antidote to hard times; Starbucks was supposed to be recession-proof. A shame, a real shame that the green Starbucks dot, like Gatsby's green light, is tarnished, now forever out of reach.
Posted by Ronald Holden at March 20, 2008 9:33 AM
| TrackBack
French Chef Sally is my friend Sally McArthur, who hosts luxurious,
week-long cooking classes at the Chateau du Riveau in the Loire Valley.
Local Wine Events.com,
the worlds leading Food and Wine tasting calendar. Spirits and Beer events as well. Post your own event or sign up
to be notified when new events are po
sted to your own area.
VinoLover, Seattle wine promoter David LeClaire's bulletin board of tastings,
dinners and special events.
Wine Educator Dieter Schafer maintains a full schedule
of Seattle-area tastings and seminars
for amateur wine drinkers and professional alike.
Nat Decants, a free wine e-newsletter from Natalie MacLean, recently named the World's Best Drink Writer at the World Food Media Awards in Australia. Wine picks, articles and humor; no ads.