Well, no wonder. Here's a huge floor display, at the Whole Foods on Westlake, devoted to Italian wines. Great idea. Terrific promotion. All for it. But what's the tie-in to Vespa all about? Is the idea that a sexy scooter promotes wine consumption? What fun! Alcoholic beverages and a motor vehicle? Gulp!
What's the next step? A Kenworth semi filled with cases of Maker's Mark? Stihl chain saws and Knob Creek? Evinrude outboards and Bacardi?
Nothing against Vespa, by the way, but next time, there's actually a scooter called Vino. Made by Yamaha, it turns out.
Posted by Ronald Holden at May 27, 2008 9:51 AM
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French Chef Sally is my friend Sally McArthur, who hosts luxurious,
week-long cooking classes at the Chateau du Riveau in the Loire Valley.
Local Wine Events.com,
the worlds leading Food and Wine tasting calendar. Spirits and Beer events as well. Post your own event or sign up
to be notified when new events are po
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VinoLover, Seattle wine promoter David LeClaire's bulletin board of tastings,
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Wine Educator Dieter Schafer maintains a full schedule
of Seattle-area tastings and seminars
for amateur wine drinkers and professional alike.
Nat Decants, a free wine e-newsletter from Natalie MacLean, recently named the World's Best Drink Writer at the World Food Media Awards in Australia. Wine picks, articles and humor; no ads.
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