German lottery called 5 Sterne lets winners of the million-euro grand prize to pick their own payout: house, yacht, land, annuity. Your choice. Below left, an example of the traditional ad pitch:
But what if you're "disabled" and in a wheelchair? Would you pick the yacht? Well, why the hell not? Loved this not-so-subtle reminder that most of the barriers in this world are artificial.
On the other hand, lotteries always seem to target the disadvantaged, don't they?
