Coke admits Vitaminwater claims are phony

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We're no friends of CSPI, the Center for Science in the Public Interest, which all-too-often acts as a self-appointed, prurient scold in the arena of health, nutrition and public policy, not to mention zealots in their intolerance for all things alcohol. Still, CSPI's lawsuit against Coca Cola, the parent company of Vitaminwater, charging preposterous health claims for the sugary beverage, was a good thing. CSPI won the case thanks to Coke's own defense: "Nobody could believe our claims that Vitaminwater is actually healthy." (Really? Then why'd you spend all that money?)

There's more here, on Huffington Post.

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This page contains a single entry by Cornichon published on August 5, 2010 11:30 AM.

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