Italy Needs a New Pair of Shoes

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Shoes in Bari.jpg

Italy, baby, you need a new pair of shoes. We know that, and we're doing what we can to get you some. But not these, not at those prices. Look: 145 euros is 200 dollars and change. You can't afford them on your own, and there's no way we can pay those prices to bail you out.

--Photo taken Friday night in Bari, the capital of Italy's Puglia region, where I was a guest at a symposium sponsored by the Italian Government Tourist Board and the Italian Travel Promotion Council.

Outrageous prices for shoes (and $800 or so for off-the-rack men's shoes in Rome is not unusual) would be hard to justify in the most prosperous of economies. Italy is just the latest European country to find that consumer spending is no help when the bond markets lose confidence.

One fix is to promote international tourism, especially to undervalued destinations like Puglia, the heel of the boot. Amazing art and architecture have been here for centuries, but to build five-star accommodations you need to create five-star demand, which is why the ITPC brings several hundred travel agents, tour operators and journalists to Italy every year.

These are momentous times for Italy's travel industry. We've commented before on the challenges faced by Italy, which comptetes with Spain, France, Croatia, Greece, Turkey, Israel, Egypt and Morocco for visitors to the Mediterranean. Then the Puglia region, little known outside Europe, which competes with the picturesque Cinque Terre, the glamorous Amalfi Coast, the art cities of Emilia-Romagna, the splendors of Florence, the glory of Venice. Doesn't help that Trenitalia just cut 30 trains a week of high-speed inter-city service to Puglia.

The question is whether the technocrat Piero Gnudi, the new minister of tourism & sports in the post-Berlusconi cabinet of Maro Monti, can do what's necessary to re-energize Italy's moribund tourism sector. His predecessor, a right-wing TV reporter ("Berlusconi bimbo") and animal-rights advocate named Michaela Vittoria Brambilla, was so tone-deaf when it came to tourism that she proposed banning the colorful Palio--run every August on the cobblestone streets of Siena--because it was "cruel" to the horses.

As an industry, tourism is made up of thousands of independent businesses, from hotel chains to private citizens who rent out their villas, from local tourist bureaus to bus companies. (Even stores that sell hiking gear to visitors.) Getting everyone to agree on a strategy and a marketing campaign is like herding cats.

So maybe Gnudi is the right guy after all. Electric utilities know what's happening on the ground level, monitor the output of every transformer at every neighborhood substation. Gnudi ran Italy's NL for a decade, so maybe he's the right man to give the system a jolt. He's not going to worry about horseshoes.

4 Comments

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Chengdu, the sun is very poisonous, the temperature is lofty, sprinting by extra than three hours outside of Sun Lin, a long time did not drink even saliva. 13:30 to go high-tech region court for the case of Sun Weiming house implementation procedures, Jinjiang District Court arrived by 3:00 and also partake in the second mediation. Sun Lin said he had no time to relatives behind home to eat - to save money, he seldom eat out, it is starving, he would buy a low bread or cake. Sometimes, the son of Sun Lin will return to the set of his house has not been fully processed cooking, generally only rice plus vegetables.

The daytime before yesterday and the families of the victims mediation, the injured husband on behalf of Yu Xiu Lin Han Sang Jin Sun coincided not Chouqi first owed 117,000 yuan of money, but to find a attribute as security. 6 o'clock yesterday morning, Sun Lin got up. Son of the house has been seized, and they have mortgaged their house, he kept in idea in quest of a house where there can be secured.

Yuxiu son Hansi Jie above benefit of the injured, said 3 victims of the 100 million delivery has been a agreeable discussion: the harmed on benefit of the Yuxiu gifted $ 280,000 orphaned and Kim Zhang Zhiyu The Aerospace awarded $ 360,000. Today, Sun Lin ambition premier hit the court compensation remittances 131,000 yuan list, which he is currently the merely cash. Monday, knocking 25 million, Chongqing is the set of house pledge money, the repose of the time can not be decided.

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Sun Weiming in Chengdu drunk driving Lianzhuang 5 automobile, annihilating four dead 1 injured, Sentenced to death. Sun Lin, son of his father to retain life, running nigh, the borrower dealer, only to raise one million yuan compensation, published letters of understanding for the victim. As of now, Sun Lin is still meager 117,uggs for baby,000 yuan is not put attach,pearly herve leger clothes Wealthy juvenile human, the two sides on June 17 in Chengdu Jinjiang District Court for the first time after the mediation, a victim's family once again give more to the two-month elegance time.

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This page contains a single entry by Cornichon published on November 20, 2011 3:00 AM.

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  • Dim21401902:   据网友“欲睡清风”说:当时是早晨5点左右,山上已经停满了车了,asics running shoes 2名男子抢劫夜总会女子强拍裸照。别克车主回去拿相机的时候,看到奔驰车经过,不顾劝告执意往前,造成刮擦。后来就吵起来了,奔驰车主还用脚踢了踢别克车牌和保险杠,双方就开始拉扯起来。拉扯间,好像别克车主打了奔驰车主的脸,才发生了后来的事情,north face outlet。大概过了一个小时后,下面又吵闹起来。她正举着相机,恰好拍到了打架的全过程。   打人者已经道歉   而另一方面,women atmosphere read more