Wine in a bottle? With, like, a cork? That's sooo 20th Century (and 19th, and 18th). Ya gotta be modern, use technology, my friend. Twist-off caps are better, but there's still that awkward and heavy bottle, ya know?
In Australia, they've known for generations that the answer is to use a polyethylene bag for all but the very best wines. (That would be the one percent or so that actually improve with age.) That bag full of wine goes into a carboard box, mate, and Bob's your uncle.
Not so here in the puritanical USA, where we've only been putting the lowest quality wine into boxes. If it says Franzia on the box, it might not even be wine.
That's going to change. The trade journal Drinks Business reports this morning that a new line of "wine handbags" will hit the US market shortly. The "Vernissage" handbags, sold in Europe, were created by Swedish graphic designer. They feature a Chardonnay/Viognier blend, a Syrah/Cabernet Sauvignon blend, and a Syrah rosé from grapes grown in the Vin de Pays d'Oc.
No word yet on price.
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