Why it's important to read the trades: otherwise we'd never know that McDonald's has abandoned its longtime signature jingle "You deserve a break today."
It was the basis for Mickey's first national ad campaign over four decades ago. And it had nothing to do with healthy or unhealthy, those not being big issues in the early 1970s. Rather, it was the perception that "fast food" was "dirty food."
And to get to the "break," you had to clean up, you had to work! You could indulge in a treat only after you'd earned it.
Grab a bucket and a mop,Now, at last!
Scrub the bottom and top.
There is nothing so clean
As my burger machine!With a broom and a brush
Clean it up for the rush
Before you open the door,
Put a shine on the floor!When we've finished, what then?
Start all over again!
Tell me, what does it mean?
At McDonald's it's clean!"
You deserve a break today!
So get up and get away!
To McDonald's! McDonald's! McDonald's!
The key to the whole thing, according to Burger News, is the "You deserve" part of the jingle.
So what's Mickey D up to these days? Commercials and videos that defend the production process of its much-derided McRibs. Squooshed together from various porcine bits, it turns out. Show some respect, Mickey! McEve wasn't molded under steam pressure from McAdam's body parts, was she?
And, the million-dollar jingle? You can license it for $159.
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