Dumping Denver, blowing off Chicago, mike’s hard lemonade® has said “yes” to Seattle.
mike's founder Anthony von Mandl is moving the company to find fresh resources. Specifically, new creative talent.
Mandl essentially created the “malternative” or FMB (flavored malt beverage) category six years ago with the launch of mike's hard lemonade® in New England. The first ten million cases were sold without any advertising. Now the company has outgrown its Denver headquarters and wants to move to a bigger talent pool. Want to work for mike's? Check the company's new recruiting website.
Facing a similar relocation dilemma a few years back, Boeing, you may recall, chose Chicago. But Mandl has opted for Seattle, in large measure because of what’s been called its “creative class.”
Seattle has the fifth-highest concentration of “creative” people (artists, designers, writers, software developers, etc.) in the country, according to Richard Florida's bookThe Rise of the Creative Class.
As it happens, Seattle's also a great market for mike's. It's 60 percent ahead of its closest competitor, Smirnoff Ice.
Posted by Ronald Holden at February 15, 2005 11:27 AM
French Chef Sally is my friend Sally McArthur, who hosts luxurious,
week-long cooking classes at the Chateau du Riveau in the Loire Valley.
Local Wine Events.com,
the worlds leading Food and Wine tasting calendar. Spirits and Beer events as well. Post your own event or sign up
to be notified when new events are po
sted to your own area.
VinoLover, Seattle wine promoter David LeClaire's bulletin board of tastings,
dinners and special events.
Wine Educator Dieter Schafer maintains a full schedule
of Seattle-area tastings and seminars
for amateur wine drinkers and professional alike.
Nat Decants, a free wine e-newsletter from Natalie MacLean, recently named the World's Best Drink Writer at the World Food Media Awards in Australia. Wine picks, articles and humor; no ads.
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